RB
Roger Bisschoff
STR Commercial Strategy
Start Diagnostic
Independent commercial advisory
for professional STR operators

Know where your STR
business is leaking margin.

I help professional short-term rental operators identify where margin is being lost across distribution, pricing, owner economics and direct bookings — then determine what to fix first.

Data-driven
insights
Independent
advice
Operator
focused
Global
perspective
Start the Operator Diagnostic Free · No login · Inputs stay on your device · Or talk to Roger directly →
Bright, high-end short-term rental interior with floor-to-ceiling windows opening onto a terrace and sea view

Know where to focus.
Fix what matters.

  • Distribution & OTA economics
  • Rate & pricing leakage
  • Owner acquisition & retention economics
  • Direct-booking friction
  • Technology stack cost vs. yield
  • Portfolio-level profitability
Roger Bisschoff
Roger Bisschoff

Commercial growth consulting for short-term rental and serviced apartment operators.

15+ years in distribution and revenue.

Operator focused. Commercially neutral.

From insight to impact.

Map everything
Identify the opportunity
Quantify its value
Prioritize what to fix

Latest Industry Insights

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Technology & AI
Do Separate PMS, Channel and Pricing Tools Create More Work Than They Save?
2026-10-13
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Distribution
Does Shifting Bookings From OTAs to Direct Actually Pay Off Once You Count the Marketing Spend?
2026-10-04
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Distribution
Direct Bookings Can Be More Profitable Than OTA Bookings
2026-10-03
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Distribution
Direct Bookings Cut Cancellation Risk - So Why Do Most Operators Still Underfund the Channel?
2026-09-30
Read more →

Diagnostic tools

See all 9 tools →

Practical diagnostic tools built from the same commercial methodology used in advisory work.

Distribution Cost Analyser See the true cost of your channel mix. Owner Retention Diagnostic Understand owner satisfaction and churn risk. Contribution Margin Analyser Compare performance and find improvement potential. Guest Experience Score Measure guest satisfaction and repeat potential. Website AI Ready Audit Assess how ready your operation is for AI. ChinaCheck Is your property visible to Chinese travellers? Operator Diagnostic Six questions to your biggest opportunity. Repeat Guest Value What repeat revenue is costing you on OTAs. Tech Stack Audit Is your tech stack earning what you pay for it?
Laptop on a table in a bright STR property showing the STR Commercial Diagnostic results — revenue gap, direct booking share, owner retention risk, and profitability score

See where your operation is leaking margin.

Answer a few questions and receive a personalized overview of your distribution, commercial performance and growth opportunities.

  • Takes 3–5 minutes
  • 100% private
  • No login required
  • Actionable recommendations
Start Diagnostic