RB
Roger Bisschoff
STR Commercial Strategy
Start Diagnostic
Independent commercial advisory
for professional STR operators

Know where your STR
business is leaking margin.

I help professional short-term rental operators identify hidden commercial friction across distribution, owner economics, and direct bookings — and execute the exact changes needed to recover lost yield.

Data-driven
insights
Commercial
neutral
Operator
focused
Global
perspective
Start the Operator Diagnostic Free · No login · Inputs stay on your device · Or talk to Roger directly →
Bright, high-end short-term rental interior with floor-to-ceiling windows opening onto a terrace and sea view

Know where to focus.
Fix what matters.

  • Distribution & OTA economics
  • Rate & pricing leakage
  • Owner acquisition & retention economics
  • Direct-booking friction
  • Technology stack cost vs. yield
  • Portfolio-level profitability
Roger Bisschoff
Roger Bisschoff

Commercial growth consulting for short-term rental and serviced apartment operators.

15+ years in distribution and revenue.

Operator focused. Commercially neutral.

From insight to impact.

Map everything
Identify the opportunity
Quantify its value
Direct what to do first

Latest Industry Insights

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No Insights published yet Roger publishes commercial observations here as they come up — distribution costs, owner economics, guest experience, technology, regulation, demand. Check back soon, or explore the free diagnostic tools in the meantime.

Diagnostic tools

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Free, self-serve versions of the same diagnostic method used in paid engagements — evidence of how the work is done, not the work itself.

Distribution Cost Analyser See the true cost of your channel mix. Owner Retention Diagnostic Understand owner satisfaction and churn risk. Contribution Margin Analyser Compare performance and find improvement potential. Guest Experience Score Measure guest satisfaction and repeat potential. Website AI Ready Audit Assess how ready your operation is for AI. ChinaCheck Is your property visible to Chinese travellers? Operator Diagnostic Six questions to your biggest opportunity. Repeat Guest Value What repeat revenue is costing you on OTAs. Tech Stack Audit Is your tech stack earning what you pay for it?
Laptop on a table in a bright STR property showing the STR Commercial Diagnostic results — revenue gap, direct booking share, owner retention risk, and profitability score
Your operation. Your data.

Get your Growth Picture in minutes.

Answer six questions and receive a personalised overview of your biggest opportunities across distribution, direct bookings, owner retention, and portfolio profitability.

  • Takes 3–5 minutes
  • 100% private
  • No login required
  • Actionable recommendations
Start Diagnostic